| Course Name | What it aims to do | Description | Roles Category (Internal Sales / External Sales / Management / Leadership / Counter / Buyers / Trainees / Stores) | Delivery Type (Classroom / eLearning / Projects + Reviews/ Other) | Provider (Internal / External / Supplier / EDA / LEAD Online / LEAD Classroom) | Click link to register interest |
| The Customer Service and Sales Excellence Programme | Three-part programme that builds exceptional customer service, confident counter selling, and effective telephone sales through workshops, mentoring and on-the-job action projects. |
Workshop 1 – Understanding Customer Service Excellence Workshop 2 – Growing Your Trade Counter Sales & Profit Workshop 3 – Increasing Sales over the Telephone |
Internal & External Sales, Trainees, Stores | Classroom & Projects – delivery and reviews over 12 months | LEAD Classroom | CLICK TO REGISTER |
| The Management Development Programme – (Foundation) | Develops managers who are new or established and potential future managers who lead teams, plan proactively and drive business results. |
Part One – An Introduction to Management Skills Part Two – Building and Managing a High Performing Team Part Three – Developing a High Impact Sales Strategy
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Managers / Supervisors / Potential Managers / Assistant Managers | Classroom & Projects – delivery and reviews over 12 months | LEAD Classroom | CLICK TO REGISTER |
| The AWEBB Advanced Leadership Programme: Leading with Impact | Advanced leadership for managers and Principals who want more influence, clarity and results. |
Workshop 1 – Leading Behaviour: Influencing How Your Team Thinks Acts & Performs Workshop 2 – Assertice Leadership & Decision Making Workshop 3 – Coaching & Mentoring for High Performance |
Principals / Senior Management | Classroom | LEAD Classroom with peer to peer coaching | CLICK TO REGISTER |
| The Proactive Business Growth Programme | A practical, results-driven development journey made up of two immersive 2-day workshops powered by on-the-job projects, coaching, and review sessions to embed learning and deliver measurable sales growth. |
Workshop 1 – Winning New Customers Workshop 2 – Turning Objections into Opportunities
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External Sales / Trainees / Business Development Managers / Key Account Managers | Classroom & Projects – delivery and reviews over 12 months | LEAD Classroom | CLICK TO REGISTER |
| Mastering the Art of Negotiation | A practical, interactive workshop that equips delegates to plan, structure, and conduct confident, commercial, win-win negotiations with customers and suppliers. | One day workshop delivered across the regions | All staff | Classroom | LEAD Classroom | CLICK TO REGISTER |
| Conducting Effective Interviews | A focused, practical workshop that equips managers to plan and conduct structured, high-quality interviews that identify the right candidates and reduce costly recruitment mistakes. | One day workshop delivered across the regions | Management / Anyone with responsibility for recruitment | Classroom | LEAD Classroom | CLICK TO REGISTER |
| Effective Presentation Skills | A hands-on, confidence-building workshop that equips delegates to deliver clear, engaging presentations to both customers and internal teams, using simple structures and audience-focused techniques to achieve meaningful business outcomes. | Two day workshop delivered across the regions | Management / Principals / External Sales Teams | Classroom | LEAD Classroom | CLICK TO REGISTER |